Let’s go back in time to 1987… A quarter of a century ago already. Remember… | |
Legendary dancer Fred Astaire died that year in Hollywood. | |
"Star Trek: The Next Generation" made its debut on syndicated TV. | |
"Platoon," Paul Newman and Marlee Matlin were the winners at the 59th Academy Awards. | |
The young Garry Kasparov beat Anatoly Karpov to retain the world chess title | |
Ivan Lendl defeated Mats Wilander 7-5 6-2 3-6 7-6 to win the French Open. | |
IBM released PC-DOS version 3.3. Windows didn’t exist yet. | |
… and that was the year Bob Gaskins invented PowerPoint. That was a quarter-century ago!!! … and since then, 1987, we’ve had a problem. | |
And here are the opinions of a few communication specialists, such as Seth Godin… | |
And Guy Kawasaki, but we’ll come back to them later. | |
So… Do our sales presentations suck? Yes, they do!! | |
Our sales revenue is often too low: - When a company has a problem, it is rarely because of mismanaged costs, it is usually related to low sales revenue. - Most companies have demonstrated that they are incapable of selling in times of crisis; | |
… nevertheless, they insist on trying to sell with hideous sales presentations. | |
And no wonder sales presentations are ugly. On average, a rep spends less than 15 minutes learning PowerPoint, and an assistant spends less than one hour. | |
… and then they both use this meagre knowledge for the rest of their lives. | |
We just forget that in the quarter-century since 1987, the world has changed. |
dimanche 5 décembre 2010
15 minutes of infamy
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